Our story

Welcome to Bad Mommy

Unfiltered. Unapologetic. Unbothered.

Bad Mommy is for the women who are just a little too loud, a little too honest, a little too much.

Hi, I’m Carrie and I want to introduce myself and tell you why this whole thing exists.

I hit 45 and had a bit of a moment.

Not dramatic. Not loud.
Just this quiet realisation that… I don’t need anyone’s permission anymore.

Not for what I wear.
Not for what I believe.
Not for how I show up.

And it’s INCREDIBLE how freeing that feels.

Motherhood and getting older did that to me ( also gave me wobbly bits, some wrinkles and a bigger pant size, but hey, ho!).

When you’re raising a daughter to be strong and confident and completely herself, you start asking… am I doing that too?

Am I shrinking?
Am I toning it down?
Am I waiting for approval?

And honestly? I stopped.

I also stopped accepting that mums become less relevant or that we should be less visible. 

We’re funny, ambitious, stylish, smart and allowed to take up space.

That’s what Bad Mommy really means to me - celebrating powerful, unbothered and fully ourselves. 

If any of that feels familiar… you’re exactly who this brand is for and you are in the right place.

I’m really glad you’re here.